How to Start Facebook AD Campaign?

Are you wondering how your peers are using social media? Just find out which social network marketers mostly plan on investing in. You must also look for how much time marketers usually spend on social media and much more.

As with the majority of pay-per-click campaigns, businesses fix a budget for how much they are interested to spend over a fixed period. Prices run the length, but on average, each click can cost less than $1, based on whom you are aiming.

Now for small businesses, Facebook is considered to be a logical place to do experiments with paid advertising without any hazardous investment of a lot of money and time. The social media giant provides an easy way for even the smallest firms to fast start a targeted ad campaign. This displays business content to Facebook users as they look through the site. As for instance, businesses can create ads to direct new fans to a Facebook page. It ascertains that more numbers of users can view some definite posts or send viewers to their E-commerce Templates websites.

These campaigns are simpler to watch and observe than complex pay-per-click search engine marketing as they are in need of much less daily tinkering. They also are less expensive than conventional media ad buys. Performed properly, Facebook ads can drive fans to your page and viewers to your website — and most importantly, create new customers.

facebook ads banner

Following are the steps to start facebook AD campaign:

  • Log in at your personal FB account
  • Take decision of what to advertise
  • Set an advertising goal
  • Design the AD
  • Focus on the AD
  • Fix a name, cost, and schedule
  • Pay for the ad
  • Watch your campaign
  • Produce a report
  • Manage your ads and twist as you go

To get started, you log into Facebook and visit the page known as Advertise on Facebook by clicking Create an Ad in the dropdown menu next to the Home button. This is in the upper right-hand corner of the main Facebook news feed screen.

You also can direct users to a company Facebook page or promote different pages you or your business has built on Facebook, like events or places. Whyl are doing greats job in business development, Facebook wants to know what your ad should connect with. You can send users to a specific website, like a company blog.

facebook post share imges

Once you’ve chosen where your ad must connect with, take decision what you want to achieve. In case you are willing to create your social media presence by driving fans to a Facebook page, you can choose Get More Likes. If you want to promote detailed content on Facebook like a blog post, you can choose Promote Page Posts.

In the phase of designing, Facebook ads includes a simple 25-character headline as well as a 90-character description, added with a thumbnail photograph. Facebook automatically suggests these, but it’s usually better to write them again for your intended audience. These can be updated in real-time. So you must not fear of trial and error. The site showcases images at 100 by 72 pixels, so you can be sure of using a photo which can still be clear even when it’s displayed in a smaller format.

You can slender your ad’s target audience by focusing on specific users. You can subtly target by location down to particular zip codes, then by age, gender and interests. Going to advanced options, it is possible to make part by relationship status, languages spoken, college attended, workplace or just your own fans.

In the next level, it’s time to name your campaign, and then fix your schedule and budget. The name must be distinct; possibly something associated with whom you are focusing. After your first ad submission, Facebook will prompt you for payment information—direct debit, credit card, a Facebook Ad coupon, or PayPal. Billing is made monthly. Facebook can hold your ad, in general for about a day. Hence, it can set approval of its content.

Author Bio:

Dipak Tewary is a content writer who is always happy in maintaining creativity in his writing. Writing for Templates Garden has earned him a great respect and love from numerous readers. His blogs and tutorials on web design and development is beneficial for techies, designers, as well as learners in the web world.

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